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Growth Marketing on Instagram: Finding & Scaling Success with Direct Response...
For its 500 million users and for advertisers alike, the experience of using Instagram is entirely visual. So how can you make sure that the images in your Instagram ads will help you meet your...
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Facebook Advertising Benchmarks: Q2 2016
This benchmark report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response advertising campaigns on Facebook.
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The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram. Automatically show customized promotions to...
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Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video...
To arm online marketing teams with essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies...
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Getting Creative with Facebook and Instagram Video Advertising
Video ad growth is exploding, driven by direct response. Video ads on Facebook and Instagram offer marketers flexible formats, eye-catching autoplay functionality, and integrated call to action...
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The Performance Marketer's Guide to Scaling Growth with Mobile App Install Ads
App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and...
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Facebook Video Advertising Rewind: Benchmarks and Trends from 2016
Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions,...
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How to Scale Lead Generation with Facebook, Instagram and Twitter Ads
Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing...
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Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad...
The holidays delivered higher return on ad spend on Facebook in Q4 2016 This report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue...
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The 2017 Advertisers Guide to Scaling Growth with Facebook and Instagram
2017 is slated to be a huge year for Facebook and Instagram advertising. With 1.23 billion daily active users (DAU) on Facebook and over 400 million DAU on Instagram, advertisers have access to a...
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Instagram Advertising Performance Snapshot: February 2017
Advertisers are betting big on Instagram thanks to higher ROI at scale. With its global reach and powerful direct response ad products, just how well is Instagram delivering higher returns for some of...
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Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate Higher...
Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark...
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Facebook Video Advertising Rewind: Benchmarks and Trends From 2016
Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better...
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Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile...
Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook's recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What's driving this massive...
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Ecommerce Advertisers, See the Future of Retargeting
Is your approach to ecommerce ad retargeting stuck in the past? Take a look and see how your strategy may be holding you back.
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Facebook Predictive Lifetime Value
If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their return.
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Facebook Targeting: User Acquisition
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best...
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The State of Mobile in 10 Charts
Recent trends in: games and retail, apps and developers, consumer spending & more.
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10 Holiday Shopping Trends in 2014
The prevalence of smartphones has left the door wide open for eCommerce companies to drive holiday sales through mobile advertising. What shopping trends can we expect this holiday season? Here are 10...
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Q1 2016 Global Facebook Advertising Benchmark Report
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads. This slide deck examines key trends seen by companies leveraging Nanigans advertising...
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