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Evolution in Mobile Advertising - Targeting, Creative & Media Buying
Download the accompanying ebook here: http://info.nanigans.com/driving_forces_of_change_in_mobile_advertising In less than a year’s time, Facebook became the market leader in mobile display...
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Culture at Nanigans
Why our executive team didn’t write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html Is corporate culture really about...
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Masterclass Dublin Jan 2014
Presentation given by Dan Slagen, SVP of Marketing for Nanigans at the Masterclass Conference in January 2014. The conference featured speakers from Google, Facebook, LinkedIn, Twitter and more!
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Facebook Mobile Ad Performance
The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to...
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Insider’s Guide to Facebook Ad Types
From image sizes to character limits, you will find all of the details on Facebook’s latest ad format changes, all in one place. Quickly identify the differences between ad products and ensure your...
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Facebook Predictive Lifetime Value
If you are managing performance marketing campaigns at scale, take a look this infographic to discover how savvy marketers are leveraging predictive lifetime value to maximize their return.
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Facebook Targeting: User Acquisition
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best...
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The State of Mobile in 10 Charts
Recent trends in: games and retail, apps and developers, consumer spending & more.
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Creative Best Practices: Holiday Retail
Add some sparkle to your holiday advertising campaigns with these best practices from Nanigans graphic designers. Includes ad specs, examples, and tips.
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10 Holiday Shopping Trends in 2014
The prevalence of smartphones has left the door wide open for eCommerce companies to drive holiday sales through mobile advertising. What shopping trends can we expect this holiday season? Here are 10...
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Top 10 Online Gaming Charts of 2014
2014 was a landmark year for online gaming and advertising. What were the major mobile trends app developers saw in terms of global adoption, revenue, downloads, and CTR?
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Facebook Mobile and RTB: Creative Best Practices and Ad Specs
Mobile is a new channel for a lot of advertisers. What are the best practices for Facebook and RTB ads, and what specs do you need to know? These creative tips for mobile provide plenty of examples.
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Mobile Gaming Studies: Past, Present and Future
Mobile gaming has experienced a renaissance over the past few years as app install ads have risen in prominence. What did we learn about gamer preferences in 2014, and how can game developers apply...
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From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9...
Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away...
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The Ultimate Marketer's Guide To Bid Types For Facebook Advertising
Buying ads on Facebook means competing against millions of other advertisers who are all trying to get their message seen. See which bid types are best for reaching your target audience and making...
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What Advertisers Need To Know About Millennials
It’s no secret that the millennial generation rules the internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the Internet era. As a result, millennials...
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Instagram Advertising: The Performance Marketer's Guide to Finding and...
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Data-driven advertisers have a huge opportunity to...
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